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Since service is the main factor to attract the customers and its gives satisfaction to the customer and exceptional service gives the delight. It is the only key to success for the company. “To be a success, do whatever you do better than anybody else who does it”
Table 2.3.1: Two ways of exceptional service
Exceptional service can be look at two ways
TYPE I TYPE II
1) Providing incomparable, extraordinary, and new services to the customer differentiating from competitors. i.e. providing innovative service being the first and only company for providing the particular service in the particular region...
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