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an independent, integrated global economic system, ( Hill, 2006), therefore a process that we can refer to as globalization.
Hence, in the era of the globalization, it has been inevitable for national enterprises to globalize in order to gain for instance some competitive advantage, economies of scales, more market shares, better skills…
Indeed, nowadays, wherever a company operates, theses products or services would find some foreign competitors.
Therefore, in order to compete with foreign companies, theses companies need to develop a global strategy in order to manage their business the most efficiently...
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