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To evaluate CRH I have used various models and theories to understand; how factors in the macro environment may affect CRH, what is happening within the building materials industry and who CRH’s key stakeholders are. ‘Organisations exist in the context of a complex political, economic, social, technological, environmental and legal world...those variables will give rise to opportunities and others will exert threats on the organisation’ (Scholls et al. 2006).
Issues highlighted looking at the macro environment – Appendix 1
Economic and industry cycles differ with geographical regions, geopolitical instability may cause problems , by spreading their portfolio globally (growth) CRH can concentrate on markets that are prospering, thus increasing profits and spreading risk...
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