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Essay Details:
Essay text:
This is because business travelers require flexible itineraries on short notice, which cannot be provided by tour operators for reasons just explained. Thus, a tour operator makes profit by selling in large numbers, and is therefore considered a wholesaler. In order to make the packages attractive to customers, tour operators are given discounted hotel room rates that may then be combined with aspects such as flights, transportation and food. These packages are kept at as low a cost as possible in order to maintain this attractiveness. Once the package has been created, it is then sold according to demand to hospitality retailers such as travel agents...
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Common topics in this essay:
- Channel Distribution
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- Evaluate the effectiveness of a distribution channel involving only retail travel agencies
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