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Essay text:
Many changing of marketing system have been used in ATE and it is need to be analysed for expand our knowledge about marketing.
ATE is located in the northern coast of New Zealand's South Island. It features subtropical forest, spectacular stretches of coastline, sheltered bays and unspoilt golden beaches. ATE is become the dominant player in the tourism industry catering for Park visitors. It is positioned at the top end of the market and offers Park visitor's luxury lodge accommodation, a water-taxi service and guided bushwalking and sea-kayaking tours. It has and annual turnover in excess of several million NZ dollars...
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Common topics in this essay:
- Air New Zealand Marketing Strategy
- Analyzing Marketing Opportunities
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