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In this case, you can choose to focus on one particular industry, but your team did a very good job of analyzing both industries that Samsung is associated with; 2) The two dimensions you identified in the market positioning grid are price and perceived customer value '' the two most important factors when consumers making their choices. It shows almost every Samsung’s product (except semi-conductor) has high customer perceived value and premium price. However, if you compare individual products with its competitors, Samsung is relatively positioned in the middle-segment of the market. It’s their strategy to move up the quality-price scale...
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