EuroDisney

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Title: EuroDisney

Essay Details:

Subject: Business

Author: Grace C

Date: September 7, 2016

Level: University

Grade:

Length: 2 / 490

Essay text:

Disney did not focus it's attraction towards it's potential guests, rather the focus was on maintaining the image of Disney. It is essential to keep the target audience in mind. This affected not only the reception of EuroDisney but also financial decisions. 2. Disney had so much confidence, or arrogance, that it accepted financial terms that the firm would be unable to meet. Disney overleveraged itself so that it could control all aspects of the park. 3. Spain would have been a better fit for EuroDisney versus France. Traditionally the French often mock things "American". American tourists in Paris are usually treated with disdain...

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