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Euro Disney S Analysis Of The External And

Euro Disney's Analysis of the external and internal environment

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Title: Euro Disney's Analysis of the external and internal environment

Essay Details:

Subject: Business

Author: Cora P

Date: June 3, 2012

Level: University

Grade: A

Length: 5 / 1324

Essay text:

However, their failure to pick up signals from the macro environment and microenvironment as well as to position their product accordingly, had negative effects on their operations. A further analysis of their macro and micro environment highlights their malfunction. MACRO ENVIRONMENT (P.E.S.T) The components of the macro environment are the political-legal environment, the economic environment, the socio-cultural environment, and the technological environment in which Euro Disney operates. Political-legal environment: Euro Disney's decision to open its Theme Park near Paris has caused a negative publicity in the sight of many French politicians...

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