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Ethics In Marketing Communication

Ethics in Marketing Communication

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Title: Ethics in Marketing Communication

Essay Details:

Subject: Business

Author:

Date: January 30, 2015

Level: University

Grade: A

Length: 4 / 1089

Essay text:

This paper will discuss various ethical challenges facing marketers today, identify internal and external factors on IMC, and formulate two ethical questions based upon the analysis. Ethics in Marketing The practice of ethics within an organization is an important but difficult concept to understand and practice. The reason ethics are difficult to manage is that the concept is so subjective (Duncan 2002, pp. 671). Ethical values differ between societies and individual relationships, therefore a company must decide on an ethical communication strategy and portray it as consistently as possible...

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