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Essay text:
What is your definition of ethics? Should ethical behaviour differ from country to country? How can public relations practitioners influence an international company's ethical behaviour? Discuss using international examples.
1. Introduction
In today's fast moving business world; where mergers, friendly and hostile takeovers, bankruptcy, and corporate scandals reign supreme; a company's image and reputation are perhaps two of the most important assets a firm may possess. Creating "just the right image" in the public's eye is essential for the survival of any organization and why many organisations today either hire a public relations agency or have their own public relations department...
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