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Essay text:
Some inappropriate actions have led to new laws and regulations. As a result, most organizations have developed a code of ethics as a guideline to help marketing practitioners make better decisions and identify their own standards as marketing communication professionals.
The term ?Ethics' refers to the moral principles or value that serve as operational guidelines for both individuals and organizations which have relationships with each other. It also can be viewed as the standard of behavior by which conduct is judged as well as concerned not only with what is right and wrong, but also with what is good and bad (Clow and Baack 2002)...
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Common topics in this essay:
- Code Of Professional Ethics By American Institute Of Certified Public
- Ethics in Marketing Communication
- focus groups
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