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Regulatory mechanisms for e-business are not yet in place in many countries. This causes B2B and B2C sites to be based around trust, trust in the organization that has been chosen, either for business or consumer purposes (Chaker, 2005).
Many B2C Web sites are segmented along ethnic lines (Latino.com, Sino.com etc), horizontally along age groups (kids.com, parents.com), horizontally along incomes (Autotrade.com, eTrade, eBay), and care out a niche (WebMD.com, wine.com). This kind of disequilibrium stems from rapid changes in technology and may causes a paradigm shift (Chaker, 2005). However, all organizations need to still be conscience of the ethical, legal, and regulatory issues that may arise because of these shifts...
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