ethical, legal, and regulatory issues differ on a B2C site compared to a B2B site
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Title: ethical, legal, and regulatory issues differ on a B2C site compared to a B2B site

Essay Details:

Subject: Business
Author: Joseph O
Date: September 9, 2013
Level: University
Grade: A
Length: 6 / 1516

Essay text:

It first identifies the marketing tools used by each website, and then describes the evaluation tool and the essential customer service characteristics developed by Learning Team C (LTC) to assess each site. Using the chosen evaluation criteria, the paper then evaluates each site for customer service, then compares and contrasts each website in terms of marketing tools used and customer service provided. The paper then identifies the best website based on the evaluation criteria with an analysis of the marketing tools used and the website's approach to customer service. Based on this analysis, LTC offers recommendations for improvements to both marketing and customer service for each website...

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