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Essay text:
Below is the definition of ethics.
Ethic: A principle of right of good conduct, or a body of such principle.
In the coming pages two companies have been taken into consideration in regards to whether their behavior is ethical towards their stake holders.
1. The Body Shop ( A cosmetic products producer and retailer)
2. Green Mountain coffee roasters ( a coffee retail company).
An August 1996 edition of Marketing Success briefly covered some issues of ethics which might be of relevance to marketers, using the 4Ps of the marketing mix as a framework. Below we discuss the response of the above mentioned two organizations to ethics in marketing...
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