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This is a conflict because those who buy a business's products tend to be in the general public, and they have the ability to make or break a company's profit margin, but many stockholders are less interested in serving any sort of public good than making money. However, in order to maintain economic stasis in the world, and to maintain market share and customers, business needs to evolve to become more socially responsible in both the environment and in labor practices.
Current business theory holds that business has operated and is operating in five different generations. This theory is that as the world becomes more aware of business practices, there is more of a need for business to operate in an ethical or responsible manner...
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