Estee Lauder

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Title: Estee Lauder

Essay Details:

Subject: Business

Author: Mark M

Date: July 4, 2012

Level: University

Grade: A

Length: 3 / 897

Essay text:

Estee Lauder dominates the prestige product market. Other Estee Lauder brands include Clinique, Prescriptives, Origins, M.A.C., Bobbie Brown, Aveda, American Beauty, and Flirt. With all these brands Estee Lauder has to make sure it is being innovative with its products and marketing strategies to keep its brands from cannibalizing each other (Odell, 2004). Growth strategies include: keeping new products coming with advanced ingredients, reach more consumers with new concepts, grow their fragrance line, and expand globally. First, keeping new products coming is very important in keeping Estee Lauder at the top of the prestige market...

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