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Essay text:
Starbucks is heavily populated in large cities making it hard to locate one in smaller cities and suburbs.
· Starbucks is the nations largest specialty coffee chain.
· Starbucks has built an organizational culture based on two principle: (1) strict standards for how coffee should be prepared and delivered to customers and 2) a laid-back, supportive, and empowering attitude toward its employees.
· Starbucks historically invested very little in advertising – less than $100 million in its entire history.
· Since going public in 1992, earnings per share have grown at a 34
. . .
Starbucks could maintain their status quo...
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