Erste Bank in CEE

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Title: Erste Bank in CEE

Essay Details:

Subject: Business

Author: Victor A

Date: January 14, 2014

Level: University

Grade: A

Length: 4 / 1019

Essay text:

Therefore, in 1997 Erste Bank launched the biggest IPO in Austrian history with a volume of 508 Mio. Euro and merged with Girocredit. Back then Erste Bank had total assets of ?49 billion, a market capitalization of ?2 billion, a customer base of 0.6 million and employed 9,300 people. At that time most other European banks decided to focus on further developing the more profitable investment banking business at the expense of their retail operations. In contrast to that, Erste Bank invested heavily in exploiting the retail banking business, thus making it its core business. Under the leadership of Andreas Treichl, the Chairman of the Managing Board since July 1997, Erste Bank launched an aggressive expansion strategy into the Central Eastern European markets...

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