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Essay text:
All e-retailers, however, operate in a comparable way.
A customer (consumer) visits an online business at the Web equivalent of a showroom: the electronic storefront. An electronic storefront, also called an online catalog, is the website where an e-retailer displays its products. It contains descriptions, graphics, and sometimes product reviews. After browsing through the merchandise, the customer makes a selection. This activates a second area of the store known as the shopping cart. The shopping cart is a software component on the web that allows customers to collect a purchase. Items in the cart can be added, deleted, or even saved for a future visit...
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