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Additionally, the importance of technology and how it impacts McDonald's marketing decisions will be explained. Finally, the importance of social responsibility and ethics will be addressed as it pertains to McDonald's.
Domestic and Global Environmental Factors
Demographic environment
The world's age is changing. In some areas, mostly in developed countries such as the United States, Japan and many in Western Europe, the median age of the population is growing older, due to slowing birth rates and longer life expectancy. In the newer, emerging countries, such as those in Asia or Africa, the median age is getting younger mostly due to higher birth rates...
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