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74). This includes gender differences, buying patterns, diversity, culture, and attitudes. The Company refers to this factor as corporate citizenship. Corporate citizenship is one of core values and is integral to the companies’ expertise in flight and technology. knows that they have a global impact and that their combined efforts can yield sustainable improvement in the communities in which they live, work, and support.
The second environmental factor is economy. According to Marketing, the economy pertains to the income, expenditures, and resources that affect the cost of running a business and household (Kerin & Berkowitz, Hartley & Rudelius, 2006, p...
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