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Essay Details:
Essay text:
The author will also analyze the importance of social responsibility and ethics as related to the organization’s marketing.
Simulation Summary
Coca-Cola is a globally marketed company that has enjoyed international success. By having the ability to find the right balance between worldwide standardization and domestic adaptation, Coke has become the number one brand in the industry (Armstrong, 2005). However, popularity does not mean instant success in the international market. Companies need to understand the international marketing environment before deciding to operate on a global basis (Armstrong, 2005)...
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