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In this paper, we will explore some of the domestic and global environmental factors that may impact Dell Computer Corporation's marketing decisions, how technology impacts Dell's marketing decisions, and we will also take a look at the importance of social responsibility and ethics as related to Dell's marketing ventures.
Dell Computer Corporation is the world's leading direct computer systems company. From the company's very modest start in 1984 to the present day, Dell has had many different environmental factors to work with and overcome. Like most companies, Dell must consider each of the major elements of the marketing environment, which include the social, economic, political and legally, technological, competitive, and institutional environments...
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Common topics in this essay:
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