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Starbucks sells drip brewed coffee, espresso drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans. Through the Starbucks Entertainment division and Hear Music brand ventures beyond refreshments into books, music, and film. They also sell ice cream and coffee through grocery stores. The company is committed to offering the highest quality coffee and the Starbucks “Experience” while conducting business in ways that produce social, environmental and economic benefits for communities.
External Environment
Starbucks uses a strategy when the start to expand that dramatically changes the external environment of the coffee industry for other companies in the market...
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