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Current estimates place the retail home improvement market at $316B (EBSCOHost , Home Improvement Retail Industry Profile: Global; Apr2006, p1, 20p). In light of the changing nature of the industry and the continual addition of new offerings, such as the recent trend in providing do-it-for-me services and appliances, it is likely that the overall market value is towards the higher end of this range. Even with the dominance of Home Depot and Lowe's, the retail home improvement industry is still by many standards considered highly fragmented.
Home Depot and Lowe's, the number one and two market share leaders, account for approximately 40% of the overall market based on revenue...
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