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Essay text:
Macro Environment
2. Competitive Environment
The forces that comprise the Macro Environment are as under:
a. Law & regulation / Politics
Governments can affect business opportunities in terms of the specific tax laws, economic policies, the import export laws, etc.
b. Economy
Economic conditions change over time. The analysis of the economic conditions of a country is not an isolated process; managers need to look into the economies of other countries, budget deficits, economic growth, stock exchange, etc.
c. Technology
Technological advancement puts a stiff pressure on the firms competing in the globalize business environment...
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