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McDonald's is a powerful emblem of this emerging "global" culture, which is often referred to as the "McDonaldization" of society. Globalization through its espousal of economic integration, digital integration, its ever-widening connectivity of individuals and nations, and spreading of capitalist values is the very anti-thesis of the Soviet culture that was prevalent in the heydays of the Cold War. Prior to its collapse, the Soviet Union had the largest centrally directed economy in the world. The government established its economic priorities through central planning, and administrative decisions rather than the market determined resource allocation and prices...
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Common topics in this essay:
- Collapse of the Soviet Union
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