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It gives us huge confidence for the international potential of this brand.” (Abercrombie & Fitch, 2007)
Then, Abercrombie & Fitch decided to expand its brand throughout the european market.
Abercrombie & Fitch has recently opened its first store in Europe. Indeed, on March 22, 2007, Abercrombie & Fitch opened a store in Mayfair, London. It is a big success, indeed the store generated a volume of $280,000 in its first 6 hours of operation. (Abercrombie & Fitch, 2007)
On July 13, 2007, Abercrombie & Fitch Head Office based in New Albany, Ohio, United States of America, announced “its plans to expand its retail presence throughout Europe...
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