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Should the new "digital customers" be part of the current process or a separate distribution entity? Should BMG change the current distribution process to meet the needs of the digital customers, create a new distribution process for them, or to limit their activities in the online arena until the online market is mature enough to support the necessary changes to the music recording industry.
Music Industry History
The music recording industry began with print sheet music, where the process and business model were similar to those utilized by the book publishing industry. The first major change to the industry occurred in 1877 when Thomas Edison invented the cylinder based talking machine...
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