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Out of the three CEOs, only Jo Ann has international experience, which puts the company in a weak spot when preparing to enter a foreign market. Furthermore, the Cynta is a well-known two-wheeler in the U.S. but is not an established brand so the consumers may not automatically trust it. Because Sentonia is a developing country, the consumers are more frugal; with their spending and priced 400 more than the domestic models the Cynta will lose some of the competitive edge in the market place. Lastly, a key weakness for Trinezza is the lack of investors and financial resources associated. The lack of financial resources is a key weakness for the organization...
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