Enron

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Title: Enron

Essay Details:

Subject: Business

Author:

Date: May 20, 2016

Level: University

Grade: A

Length: 3 / 609

Essay text:

Lay soon moved Enron's headquarters to Houston and began to thoroughly re-brand the business. Lay originally favored the name "Enteron" (possibly spelled in camelcase as "EnterOn"); but when it was pointed out that the term approximated a Greek word referring to the intestine, it was quickly shortened to "Enron." The final name was decided upon only after business cards, stationery, and other items had been printed reading Enteron, reflecting the confused state of affairs in the company at the time. Enron's "crooked E" logo was designed in the mid-1990s by the late American graphic designer Paul Rand...

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