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The second part will discuss the current situation, such as the current marketing structure of the company and discuss the bad impact of the current structure, then the marketing activities, marketing operation, then SWOT analysis to evaluate the company and identify the problems that facing the company.
The rest of the assignment will concentrate on the required changes in ABC's marketing department structure in order to achieve the desired performance needed from it. Then how can setup the marketing team and can force all the company staff to make the customer the focal point of everything. Then go to the importance of customer segmentation, and how this helps the marketing team to target existing and new customers more effectively...
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