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Energy Drinks Market 1

energy drinks market

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Title: energy drinks market

Essay Details:

Subject: Business

Author: Rita M

Date: October 9, 2016

Level: University

Grade: A

Length: 6 / 1660

Essay text:

Energy drinks is the fastest growing category in the soft drink market. I have chosen three different companies in this report to analysis which segments they target, Powerade, Red Bull and Coca Cola. Red Bull is the market leader in energy drinks and Coca Cola which is very good at mass marketing has fallen behind and needs to adopt new and exciting marketing techniques to appeal to the younger demographic. I have also selected three different sub-brands to explain how the product is positioned. I have chosen Powerade Energy Edge, Red Bull Sugar Free and Coca Cola’s new carbonated green tea drink Enviga...

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