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Grow sales volume
2. Attract, develop and retain the best talent
3. Maintain good relations with the trade market
1.2 What is Employee Engagement?
Whilst the current lack of empirical research on employee engagement has resulted in speculation that it is merely a fad with little theoretical basis, Saks (2006) study supports the concept that engaged employees will have a higher quality relationship with their employer resulting in more positive attitudes, intentions, and behaviours. Recent studies confirm that high employee engagement translates into "increased discretionary effort, higher productivity and lower turnover at the employee level, as well as increased customer satisfaction and loyalty, profitability and shareholder value for the organization" (Richman 2006)...
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