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Emerging Market Multinational Enterprises Haier

Emerging Market Multinational Enterprises - Haier (German)

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Title: Emerging Market Multinational Enterprises - Haier (German)

Essay Details:

Subject: Business

Author: James T

Date: March 16, 2013

Level: University

Grade: A

Length: 8 / 2298

Essay text:

Anfanglich lag der Schwerpunkt bei FDI, dann bei multinationalen Unternehmen (MNEs) und deren Internationalisierungsstrategien und Erfolgsfaktoren und schlie?lich lag ab Mitte der 80er das Hauptaugenmerk auf dem Phanomen der Globalisierung und deren Einflussfaktoren (vgl. Buckley 2002: 366). Spater behaupteten Buckley und Ghauri (2004), dass die Globalisierung in der Tat die „big question“ darstellen konne und als Basis fur zukunftige Untersuchungen des International Business herangezogen werden konne. Bonaglia et al. (2007: 369) gehen sogar soweit zu behaupten, dass eines der interessantesten Ergebnisse des Globalisierungsprozesses die „second wave“ der MNEs aus Entwicklungslandern, die so genannten Emerging Markets’ Multinational Enterprises (EM MNEs), darstellen...

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