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This would serve as a pivotal point that marked a decline Siebel’s controlling share in its market. To make matters worst Siebel received bad publicity and had a low 45% satisfaction rating. The largest mistake the company made was ignoring the input from its consumers. The software users were requesting a product with an array of features in smaller more frequent updates. Top leaders of Siebel decided to do the opposite and focus the direction of product development on specializing in one area.
The success of eBay made it a worthy example for other businesses to emulate in the areas of customer service and product development...
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