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Essay Details:
Essay text:
All information has to be submitted to Mrs. Susan Campbell, the HNC course co-ordinator on 25th October 2007.
2.0 PROCEDURE
In order to analyse how the marketing concept elements are incorporated into Electronic Arts (EA) overall business plan the following steps has to be taken:
2.1 Electronic Arts main web site has to accessed in order to obtain company business information.
2.2 Internet and book resources have to be scrutinized to collect all relevant data about the Marketing
Concept implementation.
2.3 All aspects of marketing concept has to be assessed against EA policies and analysed
company production, sales and promotion activities...
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Common topics in this essay:
- “What are the main issues and trends that affect marketing management nowadays and how they influence organizational planning?”
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