electronic arts

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Title: electronic arts

Essay Details:

Subject: Business

Author: Raymond L

Date: September 11, 2013

Level: University

Grade: A

Length: 6 / 1709

Essay text:

The balance between marketing, product development and senior management was held in place largely through cultural mechanisms and that balance provided EA with a substantial advantage in recognizing and responding to technological change in the industry. Technological strategy (until 1995):-EA designed software only for PC market. To avoid dependence on any one hardware platform, EA produced applications for a no. of PC systems. EA outsourced all manufacturing and assembly of its software, producing in house only the set of master diskettes, documentation and packaging. Basis of EA's competitive advantage until 1995:-Achieved economies of scale and scope in distribution by establishing EA Affiliated labels, acts as distribution arm for products from other entertainment software firms...

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