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The balance between marketing, product development and senior management was held in place largely through cultural mechanisms and that balance provided EA with a substantial advantage in recognizing and responding to technological change in the industry.
Technological strategy (until 1995):-EA designed software only for PC market. To avoid dependence on any one hardware platform, EA produced applications for a no. of PC systems. EA outsourced all manufacturing and assembly of its software, producing in house only the set of master diskettes, documentation and packaging.
Basis of EA's competitive advantage until 1995:-Achieved economies of scale and scope in distribution by establishing EA Affiliated labels, acts as distribution arm for products from other entertainment software firms...
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Common topics in this essay:
- Electronic Arts and the Global Video Game Industry
- Market analysis for product software
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- Riordan Manufacturing – Hardware And Software
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- Hardware
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