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Elasticity Of Pepsi

Elasticity Of Pepsi

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Title: Elasticity Of Pepsi

Essay Details:

Subject: Business

Author: Bradley L

Date: December 30, 2010

Level: University

Grade: A

Length: 5 / 1352

Essay text:

Currently, PepsiCo is divided into four divisions: Frito-Lay North America, PepsiCo Beverages North America (PBNA), PepsiCo International (PI) and Quaker Foods North America (QFNA). The Pepsi Bottling Group is the company that packages and distributes Pepsi products (Pepsico, 2008). The product selected from PepsiCo and analyzed for income and price elasticity is Pepsi. Pepsi is a product of PBNA. PBNA also includes Mountain Dew, Sierra Mist, Tropicana, SoBe and Aquafina. “PBNA manufactures and sells concentrate for some of these brands to licensed bottlers, who sell the branded products to independent distributors and retailers” (Pepsico, 2008)...

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