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Essay text:
Hayek noted in this segment, which created a brand, Swatch, which allowed him to compete in this market, it was an economic but watch out because their production 100% Swiss, and their innovative designs.
The combination of good price, good quality product, completely different from other watches of the time, in full production in Switzerland, all combined with the excellent reputation of the Swiss watchmaking, were allowed to support the successful positioning of the Swatch brand .
Among the elements of the marketing plan that best explains the success of the brand include:
• Appropriate selection of the target segment, to break into the market for watches priced below $ 100, to focus on this, the larger market...
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