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Why make your message more difficult to absorb than it needs to be. Want your radio commercial to be more effective? Stick to a singular focus.
First, you need to know what the focus of your radio campaign is. Many ad campaigns are built upon price offers and special deals. If that's what makes you unique, and your campaign is singularly focused around offers, that's great! Most of the radio advertising on the air is not focused on offers, but on products, services and their respective businesses. Branding is a term that many advertisers hear all the time, but seem to only reserve for the big boys...
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Common topics in this essay:
- Tv Radio
- Effective Radio Advertising Starts with Singular Focus
- Radio And Television Advertising
- Radio goes Sky-High at XM Satellite radio
- XM Radio
- History of Radio Advertising
- Being A Radio Dj
- Radio
- Xm Radio
- Radio Caroline: Pirate Radio and Pop Music in the 60’s
- Radio
- radio?
- radio
- HD Radio
- Radio Advertising
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