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Essay Details:
Essay text:
At this time the athletic shoe industry was dominated by two German companies, Adidas and Puma. Knight recognised a neglected segment of serious athletes whose needs were not being addressed. The concept was simple – to provide high quality running shoes designed for athletes by athletes.
Knight began to sell athletic shoes - he spoke to athletes, shared his passion for running, listened to feedback and began designing innovative footwear for serious athletes and the American consumers. By 1980, Nike had become the number one athletic shoe company in the United States.
Rival competitors positioned themselves to take advantage of the aerobics craze and companies like Reebok and LA Gear soon gained uncontested market share...
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Common topics in this essay:
- 5 innovative product and their marketability
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