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Effective Communications Case Study Tylenol

Effective Communications Case Study - Tylenol

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Title: Effective Communications Case Study - Tylenol

Essay Details:

Subject: Business

Author:

Date: May 9, 2013

Level: University

Grade: A

Length: 6 / 1753

Essay text:

The causes of these deaths were not known right away, and it was only after two off-duty fireman, Philip Cappitelli and Richard Keyworth, were exchanging information did they realize that Tylenol was a mentioned in two of the reports (Tift, 1982). The Tylenol bottles were gathered up and tested after the two firemen told their superiors about their assumptions. Testing revealed that the Tylenol in question contained 65 milligrams of cyanide, the amount needed to kill a person is five to seven micrograms. Once this was known, the country was warned about the danger of taking Tylenol, and police drove through Chicago announcing the warning over loudspeakers...

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