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Essay text:
The function of public relations has gained recognition for providing appropriate counsel to organizations that need to respond to this period of accelerating change.
The perception that a "public relations person" is oriented to the self-promotion of an organization has shifted. Today's public relations professionals are required to work in an environment that is sensitive to both the needs of their own organizations and those of the various publics it serves. The effectiveness of communication among an organization and its public is crucial to the wellbeing of the company. To demonstrate this concept this paper will evaluate the article: There's a Syringe in my Pepsi Can! It will identify the different publics involved, the impacts, the different PR communication tools and techniques, and the benefits and risks of using those tools...
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