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Sales through
corporate division .10 4.0 .40 Well-positioned
Retail sales through
factory tours & visits .10 4.0 .40 Well-positioned
Threats
Strong rivalry among toy makers .05 4.0 .20 Unique product with good reputation
Saturation of market .05 3.5 .175 Well-positioned ? unique product
Competition in two areas ? gifts & plush toys .05 3.5 .175 Well-positioned
Financial overextension and debt .20 1.0 .20 A problem ? sales plans must be successful to get Vermont Teddy back on target
Increased cost of producing components stateside .15 1.5 .225 A problem to consider ? outsourcing inevitable to lower retail price...
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Common topics in this essay:
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