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Luciano Benetton and his family started selling colored sweaters door to door in Treviso, Italy. Over the time a regional network of friends, and agents set up a closely monitored set of distinctive retail outlets. Over 15 years period Benetton built up 300 affiliated but independent owned outlets in Italy and a factory for coming up with new methods of dyeing and conditioning wool.
Today, the Benetton Group is present in 120 countries around the world. Its core business is clothing: a group with a strong Italian character whose style, quality and passion are clearly seen in its brands, the casual United Colors of Benetton, fashion oriented Sisley, Playlife leisurewear and Killer Loop streetwear...
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