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Furthermore, the team did not include representatives from the Technologies Workers Union in strategy sessions. Negotiations with the union have broken down, and Union leaders are threatening legal action against the company.
Global Communications faces several challenges, but also several opportunities relating to this scenario. By researching organizational communication (Kreitner & Kinicki, 2004), effective decision-making (Bateman & Snell, 2004), and business ethics (Badaracco, 1998, Trevino & Brown, 2004), Global Communications can effectively manage the business and experience growth.
Situation Analysis
Issue and Opportunity Identification
Global Communications' management has been tasked with growing the business in local and international markets, and has developed a new business strategy to address the business' needs...
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