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"The automakers are currently struggling with an adverse operating environment due to the protracted price wars, and some serious cost competitive issues like increasing legacy costs, and frequent discords with the unions". Rising health care has affected the sales of Ford vehicles by an average of $1,200 dollars per unit; proactive price wars have also taken its toll on Ford vehicles with an average incentive of $3,795 dollars (Venkatakrishnan, 2005, 1-2).
The month of March was no exception to the declining trend of Ford Motor sales. Ford Motors reported a decline in sales of 4.6% from 2005, which equates to 291,146 lost sales...
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