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Essay text:
Management Issues and Risks |
| 3. Opportunities |
| a. New Industry |
| b. International Trend |
| c. Lack of Service Provider |
| 4. Threats |
| a. Existed competitors have superior access for the distribution channels |
| b. Price wars with competitors |
| |
|B. Marketing Mix |
| 1. Product |
|a. assemble goods |
| b. specific and unique products |
| c. after-sales service |
| 2. Price |
|a. Core Product and Actual Product |
| i Promotional Pricing |
| ii Product Line Pricing |
| iii Premium Pricing |
| iv Marketing Pricing |
| 3. Promotion |
| a. Personal Selling |
| i interview |
| b...
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