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the corporate companies and the small businesses and the buyers that purchase the products from these sellers. All these buyers certainly have a strong bargaining power as they are needed to sustain the growth of eBay.
Threat of new entrants
Google, even though it is not in e-tailing or online auction is a potential competitor as it is a strong trusted brand that attracts traffic and has an excellent search system. It is even said that Google is actively pursuing a profitable combination of search and e-commerce that threatens both Yahoo! and eBay (Thomas 2008).
Threat of new substitutes
Although Amazon’s business model functions more as a one-stop e-shopping site, it is still capable of adopting a hybrid model that could threaten eBay’s market share...
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